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User-generated content(UGC) influencer marketing involves leveraging content created by users or customers to promote a brand or product. It emphasizes authenticity and trust through organic content.
Nano influencers are individuals with smaller but highly engaged social media followings, typically ranging from 1,000 to 10,000 followers. They are valued for their niche expertise and strong connection with their audience.
Micro influencers have follow counts ranging from 10,0000 to 100,000. They are known for thier highly engaged audiences and authentic content, making them effitive for targeted marketing campaigns.
Macro influencers have follower counts, typically ranging from 100,000 to 1 million. They offer broader reach and visibility, making them Suitable for brands aiming to increase brand awareness on a larger Scale.
Mega influencers have millions of followers across various platforms. They are often celebrities or well-known public figures with substantial influence and reach, making them ideal for large-Scale brand partnerships and campaigns.
Celebrity influencers marketing involves partnering with well-known personalities, actors, musicians or atheletes to promote products or brands.Their fame and influence are leveraged to enhance brand credibility and reach.